In the modern branding process, you must think out of the box. How? Our article on exploring motion and animation in brand identity creation will make you understand.
Whether you are a digital marketer or a physical business outlet owner, branding is one of the core considerations in your business success. We know you are aware of this and put substantial effort into creating unique logo, packaging, etc. designs. But do you know that branding has revolutionized with the advancement of technology?
Yes, it is true! Now, you need to think beyond the traditional static, 2D, or 3D designs in your branding processes. Motion graphics and animations are now rapidly becoming an integral part of your brand communication approaches.
Motion Graphics In Branding Strategies
Motion graphics is a comparatively newer filmmaking technology. It is basically a sub-division of animation. Yes, you can get your motion graphic branding element by using any graphic design service.
In motion graphics, mainly animated texts and objects are used to create content. It is simpler than animated branding content. In general, businesses use it to show a tagline or any slogan through motions to reach their message to the customers. We see it as the best way to inform your target audience about your brand’s motto, mission, vision, etc.
It will effectively communicate with your audience with the respective message. Motion graphics stand between static branding elements and animated branding elements. In comparison to static ones, a motion element is movable, and if you compare it with an animated element, it is short and excludes any type of complex object.
Must-Know Facts About Motion Graphics
The below facts about motion graphics will blow your mind.
- Motion graphic works incorporate three particular tasks: animation, video-making technologies, and topographic works.
- It uses the available core theories of graphic design, like compositions, color theories, the hierarchy of visual elements, different layer creation, and so on.
- Like animation, motion graphic content is also considered versatile. You can use the respective branding item on your website, YouTube channel, social media pages, mobile apps, etc.
- It tells a message in a very short time. A 5-10 second motion work is considered standard.
- Motion work is effective in explaining any concept behind a product.
- It is more effective than showing a static logo of your brand.
Influence Of Motion In Branding
Like animation, motion works are also capable of bringing enormous benefits to your business. How? The below-listed points will help you understand.
Getting Quick Attention
Unlike animated elements, motion graphic works do not take time to circulate the message. On the other hand, it is not that boring, like a static branding element. Following this, you can say that using motion graphic kit in your branding effort is effective in getting quick attention from the target market along with the potential customers.
Effective Recalling
In motion branding kits, you showcase short-form content. Due to fewer elements and shorter versions, your brand name and the message are effectively stored in the memory of the viewers. Following this, the moton branding elements become a crucial tool to trigger recalling of your brand identity.
Effectiveness In Call-To-Action
As per the core, in a motion graphic branding item, the content hosts only one or two lines. This context allows you to get better results against your call-to-action created through motion design. Its straightforwardness is a core reason for such success in CTAs.
Facilitates Differentiation
A monograph work in your branding strategy is crucial to embrace differentiation. It attracts potential customers effectively towards your product and creates an extra portion of the platform to stand in the market. In short, it facilitates the differentiation of your product(s) from other similar products in the market.
Factors To Consider In Creating Effective Motions For Branding
The following factors you must consider while getting motion work done for your business’s branding.
- You must make sure the respective professionals are experienced. You can also use a combination of a content writer, a photo editing service, and a motion graphic maker to get a higher level of output.
- After you start using motions as a branding tool, we suggest you collect your customers’ feedback regarding the circulation. Based on the customers’ feedback, you import changes in the works.
- You must measure the engagement of each motion work that you publish as part of your branding efforts.
- Instruct the respective motion design service provider about the required size, resolution, and playback formats to ensure compatibility across various platforms.
- Stay away from any complex design or heavy ornamenting works as these oppose motion graphic works’ objectives.
